Fairphone

Fairphone creates a better understanding between people and their products and stimulates conversations about what "fair" really means. By developing a more environmentally friendly smartphone, they are showcasing the limitless potential for a fairer future that benefits everyone.

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Challenge

The challenge was to design and develop a luxury packaging with less material used in comparison to the packaging of other mobile phones and to reduce the carbon footprint by localizing the production in Europe instead of China. 

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Results

We designed and delivered a luxury packaging design that achieved the results below

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Rethink

58% less material used in comparison to the packaging of the best-selling mobile phone this decade.

Recycle

75% reduction of carbon footprint. Mainly paper recycled and biodegradable raw materials used. The final packaging is 100% recyclable with Paper.

Regenerate

75% reduction of carbon footprint. Mainly paper recycled and biodegradable raw materials used. The final packaging is 100% recyclable with Paper.

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Download here our comprehensive case for more information about our approach and results or 

contact Jerom van Beuzekom via  jerom@zeropackaging.com

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